As a kid, many of my clothes came from Jacque Penne. From dapper Easter suits, to cool first-day-of-school outfits and even gym shoes. The store was the epitome of American decency. Nothing too fancy but just enough at the right price.
If you haven’t figured out what I am referring to, its your regular ole’ JC Penney department store. My mom came up with the snazzy nickname to dress up the staid place. My parents often reminese of how they would get dressed up as kids to go shopping at the big store downtown, where they could get almost anything. As suburban sprawl and the invention of the shopping center opened the door for new retail varieties and casual shopping experiences, giants like JCP and Sears lost their luster and convenience. Mass consumerism and the common affinity for more luxurious goods has boosted destinations such as Nordstrom and Macys, while leaving others in the dust. Not to mention JCP’s hiccup on the new pricing strategy….what were they thinking? Everybody loves sales!!
In an effort to get back on the right trajectory, JCP has reestablished sales and even made a public apology.
More specifically, the stores have been redesigned into stylish shops dedicated to individual designers. The home store has become a super chic mixture of our familiar friends…Jonathan Adler and Martha Stewart…plus many others. Take a look at some of my favorite picks:
Proper English Design by Conran
Vibrancies at Happy Chic by Jonathan Adler
Other fun finds….
Take a moment to peruse your local JCP and ask yourself a few questions as you gauge the redirection of the company, especially the lively new home store.
- Do you buy the designer collabo scheme and will you actually make purchases?
- Do you think the higher price points are too much for the average-Joe retailer?
- And are the brighter lights and modern designs enough to appeal to shoppers and boost revenues?
Only time will tell the fate of this American powerhouse because the road to redemption has just begun…..but for now let’s not call it a comeback.