Teachable Moment: Neiman Marcus + Target

If you build it, they will come….goes the iconic qoute.  Well that ain’t always the truth.  Sometimes we don’t take the time to knock on the door of reality and sit down for a “come to Jesus chat”.  Unfortunately when Neiman Marcus and Target jumped into bed together last holiday season, they were so caught up in the rapture that they didn’t see reality.  Neiman Marcus planned to bring all of its best homies to the party: Marc Jacobs, Oscar de la Renta and Diane Von Furstenburg, to name a few.  How could this not be destined for the Collabo Hall of Fame?

The thought of access to one of the nation’s swankiest department stores made available at the choice big box of Main Street America is genius.  However, having a designer tag is simply not enough.  The goods were far beyond the piggy banks of thrifty shoppers.  More importantly, the products weren’t the best quality or creative interpretation of the designers for this new market.

$500 Alice + Olivia bike….c’mon son: Huffington Post

Rag & Bone cardigans $50-$70 for boys & men. Don’t they usually sell the same sweaters at Target for like 25 bucks: Huffington Post

Cool skateboard but I’m sure a serious skater wouldn’t be caught dead on it: Huffington Post

What is the lesson here my design pals?

Just because it is expensive & designer….don’t go beyond your means to be dynamic.  You can achieve the look you desire at a price that fits your budget.  The joy of the hunt to compare prices or thrift makes the experience all the more fun.  Because something is the cheaper option doesn’t mean it has to wear its worth on its sleeve.  Just think about the HGTV show The High/Low Project with charismatic host Sabrina Soto.  It shows homeowners how the affordable look can be just as inspired as the unobtainable version.

Who cares what the expensive version looked like, that photo wall’s awesome: Pinterest

Expensive gold cabinet & pricey Judith Gigliotti beach print: Pinterest

Affordable version with “homemade” rug: Pinterest

And for my more literary pals, check out the new book Stuff by Carey Maloney, of the M (Group).  It inspires readers to broaden their collection of furniture, art and other interests.  In the March issue of House Beautiful, Maloney describes he and his architect partner’s style mantra as “It isn’t how much you spend, it’s how you spend.”  He also gives insight to the art of persuasion.  He convinces wealthy clients to purchase bargain pieces by enlightening them that “you are going to be very sad when you see it on our wall looking like a million dollars and that thing you spent a million dollars on looks poor in comparison.”

Wow- that guy is good.

page from Stuff: Pointed Leaf Press

Who knew cheap knotty pine could be so chic?: Stuff

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s